Tuesday, January 17, 2012

IKEA // THE SWEDISH REVOLUTION


My family outing to IKEA this weekend once again reaffirmed my love for the Swedish revolution. A 3 hour orienting session, 2 trolleys, 500 pounds, 20 meatballs, and a full car later we were finally done. Once home the next 4 hours consisted of me bent over a pile of chipboard and formica with a trusty allen key creating a masterpiece. This got me thinking; if something this simple could transform a room just imagine what you could do with it in an underground station….

It turns out someone has already imagined just that. Only last week creative agency Ubi Bene erected “the apartment” in Auber Metro station in Paris. A fully furnished space comprising only of IKEA furniture was created to highlight its compatibility in small spaces. As if that wasn't cool enought they then went all Big Brother and had 5 people live in the apartment going about their daily routines while their fellow Parisians happily commuted to work. I don't seem to remember IKEA being big on it's plumbing so I assume these guys didn't actual go to the toilet or have a shower.

The project is called “The IKEA Apartment - 54 Square-Meter Ideas to Life,”. Check out this little montage video of the creation process to see what a neat idea this is.


Check out the IKEA France youtube channel for little snippets of how the 5 got on. Once you've done that head on over to our shop and see what we got. 

1 comment:

  1. This is not cool. Parisian Metro stations definitely do not need turning into an Ikea showroom.

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