The I Art SA Project was pioneered by the visionary work of /A Word of Art, backed by possibly one of the most notorious brands ever.
This project is one that plays close to my heart, with me personally having huge ties to South Africa and its surroundings. The I Art movement is so widely diverse that it encourages active work through a range of mediums in townships across SA. This ranges through the collaboration of artists, music, film and ultimately teaching.
Below is a section of some of the work displayed in the Soweto project, through the work of artists it was used as a way to promote and brighten up the deprived areas and inspire its residents.
The artwork shown was then made into prints and sold at various functions and events, all of the money raised would be put back into the local nursery's and schools in the form of art supplies. This thought process is echoed throughout all of the I Art endeavours, with funds being used to help local communities.
It provides greatest satisfaction knowing that through the use of ones talents, we can have such a profound effect on poor communities across the world.
